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With the V12-powered Purosangue, Ferrari has just caught up with the exotic SUV trend. But now there's something else it has to get up to par with––a luxury EV. And after coming so late to the SUV party, Ferrari is determined to be on time with this project. The prancing horse is already hard at work on its first production EV, and it's coming as soon as next year. What's more, CEO Benedetto Vigna promises it will "stir the emotions" in the same way that your typical gas-fed Ferrari does.
"If you know the technology, you know you can do a lot of things also with electric cars," Vigna said during an interview with CNBC's Squawk Box Europe segment. Ferrari's boss went on to say that "electric cars are not silent," even though EVs are typically known to be devoid of any noise. That being said, it seems that Vignia sees a difference between your typical electric car and an electric Ferrari. "When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client, so we are not talking about functional cars like other EVs that you see on the road," he said.
"We have no doubt, honestly, that we can deliver a unique experience to our client because we can harness the technology in a unique way," Vigna continued. "That’s what our company has been doing since the beginning." While we know the fully electric Ferrari will do its best to differentiate itself from the other EVs on the road, Vigna did not comment on exactly how. Will our emotions be stirred by a synthetic sound like in BMW's electric models? Will the automaker do something similar to Dodge and amplify the real sound of the electric motors? It seems that only time will tell.
Meanwhile, Vigna confirmed that Ferrari will remain committed to delivering vehicles with gas and hybrid powertrains, and he even said that the brand will never fully abandon the combustion engine. At this price point, he believes that customers should be able to choose what powers their prancing horse.
Image Credits: Ferrari
Report
Mar 28, 2024
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Ferrari CEO Promises That First EV Will "Stir Emotions" When It Arrives In 2025
The automaker also says it will continue producing combustion engines for as long as it can.
With the V12-powered Purosangue, Ferrari has just caught up with the exotic SUV trend. But now there's something else it has to get up to par with––a luxury EV. And after coming so late to the SUV party, Ferrari is determined to be on time with this project. The prancing horse is already hard at work on its first production EV, and it's coming as soon as next year. What's more, CEO Benedetto Vigna promises it will "stir the emotions" in the same way that your typical gas-fed Ferrari does.
"If you know the technology, you know you can do a lot of things also with electric cars," Vigna said during an interview with CNBC's Squawk Box Europe segment. Ferrari's boss went on to say that "electric cars are not silent," even though EVs are typically known to be devoid of any noise. That being said, it seems that Vignia sees a difference between your typical electric car and an electric Ferrari. "When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client, so we are not talking about functional cars like other EVs that you see on the road," he said.
"We have no doubt, honestly, that we can deliver a unique experience to our client because we can harness the technology in a unique way," Vigna continued. "That’s what our company has been doing since the beginning." While we know the fully electric Ferrari will do its best to differentiate itself from the other EVs on the road, Vigna did not comment on exactly how. Will our emotions be stirred by a synthetic sound like in BMW's electric models? Will the automaker do something similar to Dodge and amplify the real sound of the electric motors? It seems that only time will tell.
Meanwhile, Vigna confirmed that Ferrari will remain committed to delivering vehicles with gas and hybrid powertrains, and he even said that the brand will never fully abandon the combustion engine. At this price point, he believes that customers should be able to choose what powers their prancing horse.
Image Credits: Ferrari
